Copy that shines.
When you earn your chops in a newsroom, editing and proofreading become as automatic as breathing.
So automatic, in fact, that you find yourself quietly – and sometimes not so quietly – editing everything: billboards, sales circulars, bumper stickers, flyers.
Here’s the thing: Everyone makes mistakes. Because it bears repeating, let us say that again: Everyone makes mistakes.
That’s why it never hurts to have a fresh set of eyes edit and proofread your work.
Spell check won’t help when your newsletter reaches employees with a headline reading “We’re Celebrating St. Patrick’s Day With an Irish Flare.” (We’ve heard of a Roman candle, but what in the world is an Irish flare?)
Wouldn’t it be great to catch mistakes before you…
… Distribute your newsletter, press release or brochure?
… Deliver a presentation before a large audience?
… Spend a whole lot of money printing marketing or promotional materials?
… Launch a brand new website?
You make a first impression only once. Shouldn’t yours be perfect?